How To Set Up Google Business Listings (For Free!)

You already know it’s important that your business shows up on Google.

Don’t pay somebody to set it up for you.

You can do it yourself for free, let’s look at how! Welcome to Five Minute Social Media where I teach you how to do the best possible social media in the least amount of time If you have been here before and you haven’t subscribed take a second, hit subscribe, that would mean a lot and Otherwise if it’s your first time welcome, thank you for checking it out.

So, is it important to have your business listed on Google? Of course it is! Google is the gateway for people to find things.

Google Maps, Google search all of those things are tied to your Google business listing.

And yeah, somebody like me or lots of other people out there could charge you money to set it up for you, or you can do it yourself in just a few minutes, and I’m gonna show you how right now.

It’s completely free to set up.

By the end of this video you’ll not only know how to get your listing set up, but also I’m gonna show you how to verify it with Google.

That way you’ll have that verified checkmark which is important for the credibility of your business or brand, as well as helping you in search results.

And a lot of people have asked me, “Do you have to have a physical storefront or a physical address, where you do your business and customers come to?” to have a Google business listing? And the answer is no as I will show you in just a second.

Now before I show you how, in case you’re not quite convinced you need a Google business listing, here are three reasons you definitely need one.

Reason number one: You may already have a Google Business Listing and not know it.

Some customer might have typed it in once and Google just made it a listing in which case you need to claim it, because there might be the wrong information on there, in which case you could be damaging your business and losing potential leads.

I’ve seen Google Business listings with the wrong phone number, so nobody can reach you to call you and hire you.

Reason number 2: You get to control what’s on it once you own your Google Business listing.

Not only the hours and things like that but you can change it last second.

For example, you might change and put holiday hours on there.

You can also control the photos that are on there.

Customers can add photos to Google Business listings, and if you’ve never gotten ahold of your listing, they may have uploaded terrible pictures of your business and they’re representing you when people find you on Google search.

And reason number 3: you can monitor and respond to reviews to make sure that your reputation is good.

So whether you’re trying to get on Google Maps or Google Search, any part of Google, let’s get into how to set up your Google Business listing.

Start off by going to google.

Com/business.

If you’re not already signed into a Google account you’ll have to do that now, and if you don’t have one just create one.

It’s totally free.

You’ll see a map come up and you’ll want to fill out the information on the box over on the left.

At the bottom you’ll see it says, “I deliver goods and services to my customers at their location.

” You can click this link for more information, but basically if you run your business, maybe you run a garage door repair company out of your house and all the work you do is at other people’s locations and businesses and houses, then you would go ahead and click yes.

Or if you have a meal delivery service, anything like that where you don’t have a storefront you’re gonna go ahead and click yes.

Now they need a little bit more information here, so “My business delivers goods and services to customers within this area.

” This is basically going to help Google show your results to the right people If you only serve the city of Pittsburgh, then Google doesn’t want to show your results to people in Los Angeles.

Obviously put in your location and the range that you want to serve.

And if you’re like me you run a business out of your house you do not want to check this box here.

But if you do have a storefront or anywhere that customers come to and you want your address to be public you can go ahead and click that it’ll ask you to verify your information.

Check the box hit continue.

This is where you’re going to get your business listing verified.

Now if you have a business that is already legitimately online, maybe you have an actual retail store, or a restaurant or something like that then you can actually get verified much quicker by using your publicly listed phone number.

Since what I’m running is out of my house, and there’s not much record of it yet, I have to do it by mail so the way it works is you say, “Okay yes, I want to do it by mail.

” Google’s gonna send you actual mail, a postcard, snail mail, which is kind of crazy! Just thinking about who Google is! They say it’ll take one to two weeks, but they usually show up within five business days in my experience.

Once you get your card log in to your My Business account, enter the code and you will be all set with a verified business on Google.

Then you’re in total control, now I have a business listing on Google for Five Minute Social Media.

You’ll see here it says my profile is 55% complete so I can do a few things.

This is probably the easiest place to continue right here, “add profile photo.

” Select a photo from your computer or just drag it in there, crop it the way you want it.

Then you can choose a cover photo.

This is just like on Facebook or anywhere else.

You might want a picture of something that represents your business You might want a picture of your actual business.

I’m gonna use this awesome stock photo of somebody with a great French manicure and clearly health-conscious with their pear apple or whatever is in the background here.

You’ll see a few tabs here across the top where you can add different photos, things about your team if you’ve got a staff, your identity, this is where you can put another logo in, in addition to your profile picture if you look over here on the left side of the screen you’ll see now, Home, Info, Photos, Website, Users.

Photos is where we are right now.

We just uploaded a few photos.

Website – They’ll actually let you build a free website if you don’t have one.

Users is where you can add other people that have access to your page.

And then Info is the other place you’re going to want to click.

Make sure that all of the information here is accurate.

Add your hours, additional links, anything else that you want to include.

Once you’re verified you’ll be able to see Google Insights here where it’ll show you exactly how people are finding your page, what kind of customers are finding your page, a lot of great free info from Google, as well as manage your reviews, so people can leave you reviews.

You can reply to them if they’re good, bad, whatever you want to do.

If you’re concerned about what the public can see and what they can’t you can look here under info and you’ll see under my address it says, “Only visible to you.

” I want to show you what happens if your business already exists on Google, even if you’ve never registered it.

There may be a listing because some consumer or customer may have gone ahead and added it to Google.

They may have done it with the wrong information! This is why it’s important to claim your listing.

I’m gonna put in Starbucks.

So you’ll get this message: “The following business looks similar to the business that you already added.

Is this your business?” Obviously I do not own the Starbucks in Pike Place Market in Seattle, but if your business does come up this way, then you would go ahead and click on it.

Then you have the opportunity to claim and verify the business in the same way that you would if there was no business listing.

One more thing though, even you do verify, it may take a few weeks for all of that to show up in search results.

If you got something out of that video, I would love it if you would give it a quick Like! Also consider subscribing right over here (pointing).

And if you have any trouble or have any other questions about things to do with Google or anything else, let me know down in the comments.

I would love to talk to you about your business.

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admin January 14, 2019 0 Comments

How to Do a Basic Backlink Analysis on Your Competitors

If you’re an experienced SEO, what I’mabout to share with you in the next few minutes may seem somewhat basic, but there will betwo follow-up videos with advanced techniques that you’re going to love and I promiseyou this.

By the end of this series, there are two thingsyou’ll be able to do.

The first is to be able to analyze any websiteand uncover potentially thousands of link prospects.

And the second thing is that we’re going tospeed up your link building efficiency using some really, really cool hacks that you maynot be using yet.

So, let’s jump right in.

First, we’ll go to Site Explorer and enterin a domain or URL that you want to analyze.

So, I’ll use the domain, contentmarketinginstitute.

Comfor our example.

Here, you’ll see a top level view of thewebsite you’re analyzing.

And since we’re just focusing on backlinkanalysis and link building throughout this series, we’re just going to talk about thesetwo metrics here.

Backlinks and referring domains.

You can see that Content Marketing Institutehas almost 2 million backlinks with almost 23,000 referring domains.

But you might have noticed that right below,there’s mention of “recent” and “historical.

” These 3 numbers represent our 3 backlink indexes.

The Live Index contains all links that werelive on our last recrawl, which tells you that they’re almost certainly live right now.

Our recent index contains all live links pluslost backlinks that were removed within the past 90 days or so.

So this could mean anything from the websitehaving temporary downtime when we last crawled it or the website no longer existing at all.

Finally, is the historical index.

And these contain the history of all links,dead or alive.

This is the reason why each link index isbigger than the next.

If we scroll down a bit, then you’ll seea few interactive graphs that shows you the dynamics of link acquisition over time, both for the number of referring domains and referring pages.

And there are a few filters you can use here too.

By default, you’ll see the growth over thelast year, but you can narrow this down to the last 30 days, or look at an all time viewto see how each website has done over time.

These graphs are the most useful when youcompare another website to it side by side.

This will reveal the site or URL that’smore effective at acquiring backlinks.

So if I go back to Site Explorer, we can doan apples to apples comparison of another website in the content marketing industry.

I’ll use copyblogger.

Com as our comparison site.

If we look at these side-by-side, you’llnotice that CMI has had consistent year-to-year link growth, while Copyblogger’s link acquisitionhas been a little bit stagnant, especially in the past couple of years.

When you find websites that seem to acquirelinks at a fast pace, these are totally worth deeper analysis, which is exactly what we’llbe doing in the next couple of videos.

In this graph, we’re looking at an overalldomain comparison, but if you compare URLs of two pieces of content on a similar topic,you’ll instantly see which page is more popular with link acquisition.

This is a quick 5 – 10 second analysis you cando before you actually jump into the individual backlinks reports.

So I highly recommend doing this.

Alright, the last graphs on this page thatwe’ll be covering today, are the new and lost referring domains and backlinks graphs.

These graphs show you a non-cumulative viewof a website or a URL’s backlink growth.

The cool thing with this graph is that youcan quickly scan for spikes that will help you identify new link worthy pages that yourcompetitors are creating, and it’s going to help you reverse engineer link building strategiesor campaigns that were implemented over a specific period of time.

I’ll have a really cool example for youof two titans fighting for the keyword “SEO” in the next video.

The last thing that I want to show you inthis basic backlinks analysis is the referring domains report.

If you look to the sidebar, and click on “ReferringDomains”, you’ll see a table that shows you all of the unique linking websites tothis target domain that we’re analyzing, right now.

Now, if the site has a ton of referring domains,manually reviewing it will be near impossible.

So in this case, you’d need to use someof the filters in this report to narrow down the results.

So, the first thing I would do when I hitthis table is to set the link type filter to ‘dofollow’ to find only the domains thatare passing link equity.

All of these columns are sortable, so if wesort by the number of dofollow links in descending order, you’ll notice some websites linkto CMI hundreds of thousands of times.

Normally, when you see a ton of backlinksfrom a single referring domain, it means that they’re sitewide links.

If we click the number of backlinks from informationweek.

Com, you can see all of the pages, some key metrics, and the anchor/backlink that was created.

And right away, we can tell that this is asitewide link without even clicking through to a page since the anchor text and the backlinkURL are all the same.

Finally is this cool search filter.

You can just type in a domain and see if it’slinking to the target website or URL.

So I’ll type in Ahrefs.

Com and you’llsee that we have linked to CMI 11 times.

And if we click on the number of backlinkswe’ve created for them, you can get more details on where the backlinks are coming from andwhere they are pointing.

With a website as popular as Content MarketingInstitute, that has a good number of backlinks and referring domains, it’s tough to geta ton of value here.

But I’ll finish off by showing you how easyit is to filter through small websites using the Referring Domains report.

So I’m going to enter in a very unpopulardomain in Site Explorer, moneyjournal.

Com, ya, it’s mine.

Now, I’ll click on the referringdomains report in the left sidebar.

Then I’ll filter it down to just the dofollow links.

And you can see that there are a few decentlinks in here from some high DR websites which tells us that I’m not blatantly using anyshady link building tactics.

And we can click on this number here besideentrepreneur.

Com, which again, will show me some more details on the backlinks and linking pages.

So, I could even reach out to these peopleto start building a relationship with them, right? Now, I’ll open this one up in a new tab.

Oh… it’s just me… But you get the point.

With smaller websites, you can quickly usethe referring domains report to see whether a website’s link building strategies arelegit and worth replicating, or if you should just move on to your next backlink analysis.

That’s it for part one of our backlink analysisand link building series.

Make sure to hit the thumbs up button andsubscribe to our channel for more actionable videos on SEO and marketing.

If you have any questions, make sure to leavea comment, otherwise, it’s time to move on to part two, where we’ll be taking thisbacklink analysis a step deeper and getting into some actionable insights.

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admin January 14, 2019 0 Comments

Title Tags, Meta Description How to Manage Them in WordPress?

Title tags, meta descriptions, all the SEO jargon and how to add it to your website.

SEO – you might know about it, you might know in concept why it’s important, you manage your own website because you’re a small business owner trying to rock the internet and all your online marketing,but all the SEO conceptual knowledge that you have isn’t gonna be very helpful if you have no idea where to actually put these things into your website.

We are going to show you -how to actually add that SEO stuff that you research on Google into your website in order to help those website pages and blog posts and product listings rank in Google search.

So the first thing let’s just go over really quickly what the Title Tag is and what a Meta Description is.

The Title Tag – both of these things I should say, they do have a character count associated with them, and the Title Tag is what is that top bold line, and we’re going to show you in a second an example in a Google search, is the top bold line that you see in the over sized font in a Google search result.

That maxes out at 60 characters so again your Title Tag is 60 characters.

It’s usually written as like a long phrase.

Your Meta Description, which is the smaller text, it shows up underneath that big bolded over sized font title in those Google search results.

that’s your Meta Description.

That maxes out at 150 to 160 characters and that is – that’s written really in sentence form and the reason for 60 to 65 characters in the Title Tag or 150 to 160 in the Meta Description is because depending if you’re Google or Bing or Yahoo, there is a little bit of variance of how many characters will show.

So that’s why you’ll have that range a lot when you see that.

How to add to a WordPress site.

I have SEOed many different CMSs which is a fancy word for web site platform.

Each CMS has different capabilities so this isn’t going to necessarily be how your website looks if you aren’t on WordPress but usually if your site – your website platform has some kind of SEO capabilities, you should have some kind of built-in fields that will be labeled like either SEO title or title tag and SEO description or that meta description.

The other really important thing to know about those two things is that your SEO title – that Title Tag – is what gets you ranked and the meta description that actually doesn’t help you rank but what that does is it gets the click-through because you’ll rank on the Title Tag and then people will read that Meta Description to know more about what that page is about and then that’s what actually earns the click-through, so both are still really important but it’s just good to know what actually is going to help you rank or not.

This is inside of a blog post in WordPress.

The good thing with WordPress is when you’re optimizing something whether it’s a page or blog post, the experience is the same and I would actually say that that’s true for most CMSs that I have worked in is that however it kind of looks to go ahead and put in the SEO for a page, it’s gonna be the same as the blogpost so it’s kind of like once you understand how to do it, it should be a lot easier to keep doing it on whatever your website is.

First we’re gonna just give you an example of that Title Tag and Meta Description so you know what it is that that we’re looking at.

Whenever you type in a search to Google, this top line which is gonna be blue – these are ads at the top here – it’s gonna be blue if you’ve never clicked through on that.

It’s gonna be purple if you have clicked through on it before, but this top line -that’s the Title Tag.

Again, 60 characters, and the dark gray text underneath is the Meta Description.

You’ll likely notice that the words that you entered into your search query, which is this up here at the top, they are still bolded in that Meta Description so you will see that the words you typed are called out by Google in the Google search results but again it’s not really having those words or isn’t helping you rank so this is what we’re looking at when we go overhere.

First of all, one thing that’s really nice about this – one thing that’s really nice about WordPress, which a lot of CMS’s don’t allow – is you can change the permalink or the direct link to your blog post or page.

You can have,let’s say, a cute marketing title here and then you’ll see that once it saves as a draft, you can edit this permalink line here to say – we’re gonna say strategic.

You’ve got to have dashes in between the words, “strategic SEO keyword phrase here”.

A lot of website platforms, whatever you title that page or title that blog post is just automatically what the permalink or that direct link is, so it is important to know that a lot of times you’re not gonna be able to make that modification but if you have that chance, you should do it; it’s just the only asterisk here is to say only do it before you’ve published.

If you’ve already published something, you want to set up a redirect and that’s a whole other thing.

So don’t go back through and start changing all the permalinks and already published pages are post on your website.

Again you have to use something like a redirection plugin to do this so you don’t lose all that old link history in search results.

In WordPress, in really any CMS, the SEO stuff is kind of going to be in a different view.

For WordPress, it’s below.

It can be in some kind of edit page settings view that’s not in the same view as where you actually add the text.

We’ve seen it several different ways.

We use All-In-One SEO pack.

We’ve also used Yoast.

I have issues with Yoast because I think that it can mislead a lot of people who don’t know about SEO, using their red light, yellow light, green light methodology but again that’s a different discussion for a different day.

They both function just the same.

You know, you’re not better off SEO-wise with one versus the other at all in one SEO pack is just what We preferred to use so your title field you’ll see you give a title field in a description field in in WordPress you’ll see that utilizing the All-In-One is,it’ll count down how many characters you’ve used so you don’t have to manually count 60 characters or manually count 150 to 160 characters.

You would say good SEO title here.

Obviously you’d want it to be longer than that, and then you would have your one to two-sentence Meta Description goes here.

Click to read, and again, you’d want to make sure you had it fully optimized to maximize at a 150 plus characters but the great thing is with both Yoast and the All-In-One SEO plugin.

there is this preview snippet here and if you realize this preview snippet looks a whole lot like a Google search result.

What it is, is it’s actually showing you what that Title Tag would look like and what the Meta Description would look like in Google search results.

So it’s not like it’s a big guess what it is that you’d end up publishing on the internet.

There are more components of SEO, like you do want to add links to different pages of your website, you do want to utilize headings if you can on WordPress, you have your heading options here.

You want to add ALT tags to images, those kinds of things.

But for the purposes of this video, just kind of want to say here’s what the Title Tag and Meta Description are and here is how you would stick it in to your website.

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admin January 14, 2019 0 Comments